Yesterday, a colleague of mine sent me a link to an interesting article from Newsweek / The Daily Beast. In this article, "Why the Global Economy Needs Businesses to Invest in Women," the authors, Melanie Verveer and Kim Azzarelli, highlight the growing commitment of the corporate world to act more intentionally in light of their newly accepted insight that the global economy needs "the other 51%," namely women. The article points out that the business world has slowly realized what the development experts have experienced and many ordinary folks have long intuitively suspected: that a society’s progress is closely linked to how active a role women play within it. As the article states, “This [women as players in the economy] was an important theme at the World Economic Forum in Davos last week which hosted a plenary session entitled "Women the Way Forward."”
In an effort to try to enlist significantly more of the 51%, an unlikely alliance of corporations, governments and non-profits have launched a worldwide effort. On February 1, the Third Billion Campaign began its efforts to reach the goal of one billion women as members in the global economy by 2025. The campaign’s title encapsulates the belief that the impact of women over the next decade will match, or surpass, the world change brought about by the 1 billion plus populations of the countries of China and India.
Imagine the transformative effect on the world’s way of doing business with 1 billion women as active participants at the corporate tables as decision makers. It may even surprise the business leaders at Davos.
Nancy Wales, csj